Spice Witch

Spice Witch is an Asheville based specialty food brand crafting chili oils, chili crisps, and hot honey designed to elevate everyday cooking. Made with avocado oil and thoughtfully sourced ingredients, the products focus on depth, balance, and craveable flavor rather than extreme heat.
Founded by Sabrina Hill, a lifelong home cook and creative entrepreneur raised around a little kitchen magic, Spice Witch was built for people who love good food but do not want complicated recipes or precious pantry items. These are hard working staples meant for drizzling, finishing, and cooking across just about everything. Eggs, pizza, vegetables, noodles, grilled meats, cheese boards, popcorn. If it eats, it works.
Spice Witch blends culinary craft with a touch of everyday magic. Not tricks, just thoughtful flavor combinations that somehow make simple meals feel intentional. The kind of magic that turns leftovers into something worth talking about.
Spice Witch products are sold direct to consumer through the brand’s website, wholesale with independent retailers nationwide, and through select foodservice partnerships. Rooted in Western North Carolina, the company values collaboration, quality, and community building within the regional food ecosystem.